I have noticed some stores having signs that you need to be careful about what you will be paying for an item. In some stores I have seen big $1 signs. Then I get to it and in small print, it says $1 off.
The other night I was at a store and saw a big sign at the banana display for $0.24. Since bananas are usually prices per pound and have been more than $0.50 per pound this seemed like a great deal. Then I got closer and it was $0.24 per banana.
With the prices increasing, stores and companies are coming up with marketing and packaging so we don't realize the increases as much. Many itmes are coming in smaller packages for the same or higher prices than before.