I started a twitter account (@ntheblack) for my Money Coaching business last fall but didn't do much with it. Until recently I read the book, Crush It which talks about social media. So last week I started tweeting and following people.
Along with getting more traffic for my website, I have also discovered many other websites that are of interest to me and little tips and ideas in the tweets from other people.
Like everything else, it may seem intimidating at first but the more you play around with it the easier it will get.